english Master 2 (2024-2025)

Public Relations Course Syllabus

This syllabus is designed to provide students with a comprehensive understanding of Public Relations (PR), covering both theoretical and practical aspects. The course will explore PR concepts, objectives, strategies, case studies, practical exercises, and in-depth readings.

1. Introduction to Public Relations Concepts

      1- Definition of Public Relations and its importance.

      2- Core functions and roles in PR.

      3 - Differences between PR and other communication fields.

3-1- Communication

       3-2-marketing

3-3-Advertising

3-4- Journalism

  4-   Classic PR Model

4-1  - Press Agentry/Publicity Model.

4-2- Public Information Model.

4-3 - Two-Way Asymmetric Model.

4-4   - Two-Way Symmetric Model..

4-5 - Corporate image and identity.

     5 - Strategies for building and reinforcing a positive image.

      6- crisis management in PR

      7 - Media strategies for event communication.

     

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